Save big during the Wayfair Black Friday 2020 event


Save on holiday decor, furniture and more during the Wayfair Black Friday 2020 event. (Photo: Wayfair)

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Black Friday 2020 is inching nearer and nearer, and many major retailers, including Best Buy, The Home Depot, Walmart and Target, have already kicked off their sales events. Wayfair, which launched its first round of deals on October 26, is also leaning into this year’s holiday shopping shift, with its latest round of price drops happening today, November 20.

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The company’s vice president of global brand, creative and curated merchandising, Liza Lefkowski, tells Reviewed that Wayfair has been planning this year’s deals strategy for some time now. “We plan Black Friday all year,” she explains. “We are testing different things, trying to figure out what’s gonna be be most delightful to consumers. … We really wanted to give [them] something to get excited about.”

You can take advantage of massive deals during the Wayfair Black Friday 2020 sale happening now. (Photo: Wayfair)

Lefkowski says these early savings are also a good opportunity for the company to serve the nation’s growing demand for home goods in the wake of the COVID-19 pandemic. “We know people are trying to get more out of their homes and so they’re looking for this,” she says. “It’s very much in the context of what’s going on in our country, in the world. People are looking for new ways to use their house, [from] bread-making to building a game room. [It’s] very of the moment and we want to be there with a great deal.” 

The company has certainly come through on its goal: Its latest wave of exclusive savings features discounts of up to 80% on all kinds of nest-worthy items, including living room furniture, bedroom furniture, GE appliances, accent pillows and décor and much, much more. These savings will run through Wednesday, November 25, with even more markdowns set to drop thereafter. 

While the retailer will showcase different kinds of discounts throughout the month, Lefkowski says there’s no need to hold out on your purchases in fear of missing out on a better deal. “[You] don’t need to wait,” she assures. “We have deals on thousands and thousands of goods and we feel very good about the inventory position against those deals. … There’s really no need to hold back. The event has started.” 

Buy more to save more at Wayfair this weekend. (Photo: Wayfair)

As for whether the early savings strategy will continue for future Black Fridays to come, the Wayfair executive says she fully expects the holiday shopping event to move forward on its path of evolution. “You’re not going to see the Black Friday of 10 years ago, where people are lining up at 3 o’clock in the morning,” she predicts. “There’s just no need for it.” 

Below, find the best Wayfair Black Friday deals on bedding, office furniture, TV stands and more. 

Less than $25 

Get rid of the old look for a new, updated version of your kitchen. (Photo: Wayfair)

Less than $50 

Less than $100

Less than $200

Less than $500

Less than $1,000

Shop the Wayfair Black Friday 2020 Early Access Sale

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Prices were accurate at the time this article was published but may change over time.

Read or Share this story: https://www.usatoday.com/story/tech/reviewedcom/2020/11/20/black-friday-2020-save-big-during-wayfair-black-friday-2020-event/6358470002/



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