In July, Mr. Murray received a draft from Ms. Story’s team, a 209-page blueprint on how The Journal should remake itself called The Content Review. It noted that “in the past five years, we have had six quarters where we lost more subscribers than we gained,” and said addressing its slow-growing audience called for significant changes in everything from the paper’s social media strategy to the subjects it deemed newsworthy.
The report argued that the paper should attract new readers — specifically, women, people of color and younger professionals — by focusing more on topics such as climate change and income inequality. Among its suggestions: “We also strongly recommend putting muscle behind efforts to feature more women and people of color in all of our stories.”
The Content Review has not been formally shared with the newsroom and its recommendations have not been put into effect, but it is influencing how people work: An impasse over the report has led to a divided newsroom, according to interviews with 25 current and former staff members. The company, they say, has avoided making the proposed changes because a brewing power struggle between Mr. Murray and the new publisher, Almar Latour, has contributed to a stalemate that threatens the future of The Journal.
Mr. Murray and Mr. Latour, 50, represent two extremes of the model Murdoch employee. Mr. Murray is the tactful editor; Mr. Latour is the brash entrepreneur. The two rose within the organization at roughly the same time. When the moment came to replace Gerry Baker as the top editor in 2018, both were seen as contenders.
The two men have never gotten along, according to people with knowledge of the matter. Or as an executive who knows both well put it, “They hate each other.” The digital strategy report has only heightened the strain in their relationship — and, with it, the direction of the crown jewel in the Murdoch news empire.
Their longstanding professional rivalry comes down to both personality and approach. Mr. Murray is more deliberative, while Mr. Latour is quick to act. But the core of their friction is still a mystery, according to people familiar with them.
Dow Jones, in a statement, disputed that characterization, saying there was no friction between the editor and publisher. It also cited “record profits and record subscriptions,” which it attributed to “the wisdom of its current strategy.” Both Mr. Murray and Mr. Latour declined to be interviewed for this article.