Ikea bringing gaming furniture line to US in October


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Have you ever thought about redecorating your place to look like the apartment from “Friends” or the Simpson’s living room? Ikea’s got you covered.

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Here’s a new gaming quest for you: putting together furniture with just an Allen wrench slightly ambiguous instructions. 

Furniture chain Ikea announced a line of products for video game lovers, including gaming chairs, desks, and even a ring light with phone holder if you’ve leveled up to streaming your play.

The line is part of a partnership with the Republic of Gamers (ROG), a sub brand of electronics maker Asus.

The set focused on PC players includes gaming chairs and desks, as well as a wheeled drawer unit for storing items like controllers, a ring light/phone holder setup and a mug with a holder and straw for your marathon gaming hydration needs.

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The Matchspel gaming chair from Ikea. (Photo: Ikea)

Ewa Rychert, the global business leader of workspace for Ikea of Sweden, said the furniture line was designed to appeal to a wider audience while remaining affordable.

“The needs of billions of gamers around the globe are very diverse, whereas the existing offer is rather technical and often perceived as masculine design-wise, despite around 46% of gamers being female,” Rychert said in a statement. “We believe there’s a lot to be done to democratize the gaming experience.”

Ikea says the collection launched last month in China, and will be available in Japan this May. It will arrive in the U.S. this October.

With the COVID-19 pandemic keeping many Americans at home, video games served as an important outlet for keeping people entertained and connected with others. Last year, spending on video games reached $56.9 billion, 27% higher than 2019, says NPD Group.

Follow Brett Molina on Twitter: @brettmolina23.

Read or Share this story: https://www.usatoday.com/story/tech/gaming/2021/02/12/ikea-bringing-gaming-furniture-line-to-us-in-october/6739155002/



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