Then there is the glamorous, party-themed campaign video posted to Mr Netanyahu’s Twitter account earlier this month.
Here, the Israeli premier is seen grinning with a glass of beer in a bar as revellers dance to the lyrics: “Back to life, back to reality.”
“He’s had incredible success with this strategy,” said Dahlia Scheindlin, an Israeli pollster and political analyst. “It shows that he has comic timing, that he can banter with anyone.”
“But it’s also a display of confidence, that he can laugh at himself,” she added. “It’s the kind of thing that only he can pull off.”
However, the playful, light-hearted nature of these sketches belies a bitter deadlock in Israeli politics which has endured for two years and is expected to continue.
And compared with previous, pre-pandemic elections, this year’s campaigns are proving to be a more muted affair, with fewer mass rallies.
Recent polling suggests that no one party will emerge as the clear winner on Tuesday night and a lengthy process of coalition talks is yet again likely to follow.
There is even speculation that a fifth election could be on the horizon. This is because Mr Likud’s right-wing alliance is widely projected to fall short of a 61-seat majority on the night, while his political enemies remain bitterly divided.